Lead generation, with the numbers shown

Usually within 48 hours of the campaign going live. Google Search is a "ready-to-book" channel — someone typing "painter near me" today is hiring this week. C&K's first lead came in on day two.

Cost-per-lead varies by trade. Painters and roofers in Sydney typically land between $80–$250/lead. Electricians and plumbers run higher because click costs are higher, but job values are higher too. We'll model your specific economics before you commit.

Keep it. The landing page we build is a separate, single-purpose conversion tool — it sits on its own domain (or a subdomain of yours) so the Google Ads traffic doesn't get lost in the noise of a regular website.

Google's algorithm needs roughly 30 days of conversion data before it starts optimising toward the right customers. Months two and three are where the campaign actually settles into its best performance. Cancelling at week three means you've paid for the learning phase and walked away before the payoff. After 3 months you can leave any time with 30 days' notice.

Two things happen. First, before you sign anything, we model your trade, area and job value against real search demand. If the math doesn't work — small demand, sky-high CPCs, low margins — we say so and don't take the job. Second, if you're already a client and the campaign isn't performing the way we forecasted, we sit down and review the strategy honestly: what's working, what isn't, what to change. The 3-month minimum exists specifically because Google needs that long to learn — most "it's not working" feelings at week 3 turn into "actually it's working" by week 10.

Because the playbook is different. The language a homeowner uses to find a painter is nothing like how a SaaS buyer searches. Generalist agencies write generic ads. We've spent four months reading every search term Sydney homeowners type into Google — and that compounds.